What Is the Best Area to Stay in Seoul for Tourists
Choosing where to stay in Seoul can feel overwhelming.
The city is huge, neighborhoods feel very different from each other, and every guide seems to recommend a different area. Many tourists worry about picking the wrong location and wasting time commuting instead of enjoying the city.
As a Korean local who sees travelers make this decision every day, here is the honest answer. There is no single best area for everyone, but there are a few areas that work especially well depending on your travel style.
This guide explains the best areas to stay in Seoul for tourists in a realistic and practical way.
Myeongdong The Most Convenient Area for First Time Visitors
If this is your first trip to Seoul, Myeongdong is often the safest and easiest choice.
Myeongdong is centrally located and extremely convenient. Multiple subway lines intersect nearby, making it easy to reach major attractions like palaces, shopping districts, and cultural areas.
This area is well known for street food, skincare shops, and late night activity. Hotels here are used to foreign guests, and English support is generally good.
From a local perspective, Myeongdong is not the most authentic neighborhood, but it is very efficient for sightseeing.
Best for
First time visitors, short trips, travelers who want convenience and easy transportation
Things to consider
It can be crowded and touristy, especially in the evening
Hongdae The Best Area for Young and Social Travelers
Hongdae is one of the most popular areas among foreign travelers, especially solo travelers and younger visitors.
This neighborhood is known for its creative energy, cafes, street performances, nightlife, and casual atmosphere. It feels relaxed during the day and lively at night.
Accommodation options range from guesthouses and hostels to boutique hotels. Prices are generally more affordable than central luxury areas.
As a local, Hongdae feels fun and energetic, but not ideal if you want quiet nights.
Best for
Solo travelers, budget travelers, nightlife lovers, younger visitors
Things to consider
Can be noisy at night, especially on weekends
Insadong and Jongno The Best Area for Culture and Walkability
If you want to stay close to traditional Korea, Insadong and Jongno are excellent choices.
This area is close to major palaces, Bukchon Hanok Village, and traditional markets. Streets are walkable, and the atmosphere feels calmer compared to other central areas.
Hotels here often attract travelers who value culture and history over nightlife.
From a local perspective, this area feels balanced and meaningful, especially for travelers interested in Korean heritage.
Best for
Culture focused travelers, couples, travelers who enjoy walking
Things to consider
Nightlife options are limited compared to other areas
Gangnam The Most Polished and Modern Option
Gangnam is famous worldwide and represents modern, upscale Seoul.
Hotels here are newer, streets are wider, and shopping is more high end. Transportation is excellent, but Gangnam is located south of the river, which means longer travel time to some historic attractions.
Locals see Gangnam as professional and stylish, but not essential for first time tourists.
Best for
Business travelers, luxury travelers, repeat visitors
Things to consider
Less traditional atmosphere, higher accommodation costs
Itaewon The Most International Neighborhood
Itaewon is known for its international community, global restaurants, and diverse atmosphere.
English is widely spoken, and food options are familiar for travelers who want a break from Korean cuisine.
However, Itaewon is less central for sightseeing compared to other areas, and its vibe is more nightlife focused.
From a local point of view, Itaewon feels comfortable for foreigners but less representative of everyday Korean life.
Best for
International travelers, food lovers, long term stays
Things to consider
Not the most efficient location for sightseeing
So What Is the Best Area to Stay in Seoul for Tourists
From a Korean local perspective, the best area depends on your priorities.
If you want maximum convenience and minimal stress, choose Myeongdong.
If you want energy and social life, choose Hongdae.
If you want culture and history, choose Insadong or Jongno.
If you want modern luxury, choose Gangnam.
Seoul is well connected by public transportation, so there is no truly bad choice. Staying near a subway station matters more than choosing a famous neighborhood.
Final Local Advice
Do not overthink this decision.
Seoul is a city where you will spend more time outside than in your hotel. A clean, well located place near public transportation will serve you better than a perfect neighborhood on paper.
Pick the area that matches how you like to travel, and Seoul will meet you halfway.